2025

Hello Petchen!

Petchen was founded in October 2025. With Bübchen’s expertise in skin care and Katjes’ existing partnership with dog expert Martin Rütter, the perfect foundation was already in place. The result is Petchen: dog care made to EU cosmetics standards and free from allergens. That is anything but a given in pet care – but for us it is an obvious choice, because our dogs deserve the same high standards as we do.

2024

Bübchen grows!

Since April 2024, the Barnängen brand has expanded the Bübchen body care range. Barnängen, founded in Stockholm in 1868, is characterised by Scandinavian-inspired formulas and the iconic ingredient Cold Cream, which prevents skin from drying out even in harsh weather and heated air.

2023

Bübchen grows! 

Italian care expertise in the Bübchen portfolio: Bübchen Bodycare GmbH acquires the natural cosmetics brand N.A.E. Naturale Antica Erboristeria from Henkel. N.A.E. combines Italian beauty secrets in Ecocert COSMOS Organic certified products for face, body and hair.

2022

Bübchen grows! 

Bübchen Bodycare GmbH takes over the entire Henkel Oral Care business, including all brand rights. The brands Theramed, Vademecum, Antica Erboristeria, Licor del Polo und Denivit bring fresh breath and a radiant smile to the Bübchen portfolio.

2021

We celebrate 60 years Bübchen!

2020

Katjes International takes over Bübchen and brings a breath of fresh air to the traditional company.

2012

The kids' products are given their characteristic packaging. The upside-down bottles with a waist fit better in the hand and are much easier to grip in the shower thanks to their dimpled surface.

2006

Bübchen doesn't always have to be blue. The Princess Rosalea products are enchanting in pink and with the scent of peony.

2001

Around 40 million individual packs leave the factory every year. And it's not just in Germany that Bübchen is trusted: even in China, Korea and Vietnam, the products are appreciated by many mothers.

1999

With “Shampoo & Shower Apricot,” Bübchen is launching a new care range especially for children. It combines valuable ingredients with fruity, fresh fragrances and cheerful colors. As with all products, parents can be sure that their children's skin and hair are gently cared for in a natural way.

1983

Bübchen is acquired by Nestlé Deutschland AG. The Bübchen principle remains unchanged: only what is best for babies' delicate skin leaves the factory.

1960–80

In the 60s and 70s, Bübchen becomes increasingly popular. Many new products are gradually added to the range. Bübchen is recommended by midwives and paediatricians throughout Germany.

1961

The demand for Bübchen care products is so great that the company has to set up its own production facility. The company ‘Bübchen-Werk Ewald Hermes Pharmazeutische Fabrik GmbH’ is founded in Soest.

1955

In the mid-1950s, Ewald Hermes began producing care products using formulas he developed himself as a chemist, because he always wanted the best for his son. Bübchen children's soap was the first product in this category.

1947

Young Ewald Hermes has recently become a father. Like many babies, his little son suffers from flatulence. As a chemist, he understands the healing powers of nature and mixes a calming tea for his ‘little Bübchen’ using fennel, aniseed, coriander, caraway and liquorice. And it works. So well, in fact, that he also sells the mixture in his chemist's shop and more and more mums are asking for the soothing tea. This is how Bübchen becomes known beyond the city limits.